Bolder Boulder ‘25

This project involved the retail buildout of five local running stores, featuring collaborative branding between the stores and Nike's Bolder Boulder campaign. Additionally, we developed a 1,000 sq. ft. retail space onsite at the Bolder Boulder race, which included custom freestanding displays, branded graphics, and a back-of-house area for inventory management.

For race day, we executed campaign branding across multiple touch points—designing digital graphics for the Jumbotron, printed signage throughout the stadium, and course visuals. We also produced a “Cheer Zone” activation, which featured a live DJ, branded giveaways, immersive photo moments, and high-impact printed graphics to engage spectators.